There is a perceived tension between the necessity for transparency on the one hand and such points as patient confidentiality and the attainable exploitation of knowledge for business gain on the opposite. According to GlobalIssues.org, roughly 36 million individuals die every year from non-communicable (i.e., not contagious) ailments, including heart problems, cancer, diabetes and chronic lung disease. In the primary decade of the 21st century, the conceptualization of health as an ability opened the door for self-assessments to turn into the principle indicators to judge the performance of efforts aimed toward improving human health. It also created the opportunity for …