Jewellery News India

Aditya Birla Group’s jewellery business, Novel Jewels Ltd, will begin operations in July with an funding of Rs. 5000 crore. The company aims to determine large-format exclusive jewelry retail shops across India, creating an aspirational nationwide brand with unique designs and a robust regional flavour. Interestingly, most of the retailers who believe there is still room for extra gold jewelry stores are in high-tier cities where competitors is fierce. This is likely pushed by retailers’ optimistic expectations of economic progress in high-tier cities in addition to the fierce competitors itself, which continually weeds out poorly performing outlets and leaves alternatives for upcomers.


Data compiled by Retail Edge Consultants, a retail management and POS software program agency, jewellery gross sales across services and products increased 20 per cent in November in comparison with the same period last year. With costs beginning in the $25-$35 range, it puts Pandora inside the attain of most consumers’ wallets and its expansive vary of appeal designs assures there is something within the collection for everyone. This is its omnichannel technique, anchored by its almost 7,000 physical retail touchpoints, including 1,423 Pandora-owned concept stores and 5,348 different points of sale. Overall, Pandora direct-to-consumer retail accounts for 68% of sales – 42% in Pandora physical shops and 26% via its on-line shops. Wholesale distribution through franchisees and others accounts for 32% of sales. On the horizon is a new idea retailer design which is presently being examined within the U.K., Italy and China.