If you’re in the home building business, you know that leads are the lifeblood of your company. Without leads, you can’t make sales, and without sales, you can’t stay in business. So how can you get more leads for your business? Here are some tips:
1: Make a good first impression.
Your website is by far your most important lead generation tool. Make sure it’s attractive and appealing, and that it has a clear call to action. Furthermore, it’s important that nothing’s broken or difficult to navigate. Nothing will turn a potential leadoff more than a bad website experience. You should also make sure your site has plenty of information about the home building process as well as resources for any questions people might have.
2: Make it easy to learn more about you.
Your website isn’t the only place where people can learn about your company. You should have a presence on all of the major social networking sites, and you should make sure potential leads can easily see your contact information, whether it’s a phone number or an email address. A clear call to action is also important here, so people know how to get in touch with you. If they have to search long and hard for a way to do so, they’ll typically just give up.
3: Be easy to find online
While your website is the most important piece of real estate for attracting potential leads, that doesn’t change the fact that it’s not the only one. Search engine optimization (SEO) is extremely important when it comes to getting leads. If you want people to find your site, it needs to be high in the search engine rankings for searches that match what people would be looking for if they were in need of your services.
4: Be easy to find offline too!
Believe it or not, there are still a lot of people who don’t do all of their research online. You need to make sure you’re easy to find in the Yellow Pages and other directories, as well as through word-of-mouth referrals. Have a good reputation in your local community, and make sure that people know who you are and what you do.
5: Be accessible
You need to make sure all of your potential leads have a way to get in touch with you, whether that means phone or email. You should have a 24-hour answering service that fields any inquiries you might receive and then routes them to the right person for follow-up. At least an email address needs to be displayed prominently on your site, or else people won’t know how to get in touch with you.
6: Hire Professionals
Potential leads will be impressed with a quality website, social media presence, and SEO efforts. They’ll be even more impressed if they can see that you have a professional image as well. Hire a graphic designer to make sure your company logo is sharp and dynamic. Hire a professional photographer to take photos of your finished homes, or even use marketing for home builders to make sure all your bases are covered.